Todd and Leah Rae Getts reviews all there is to know about improving an online business. One of the key components of optimizing a website is to work on link building. If you have heard anyone talk about SEO, you have probably heard of the importance of content, link building and improving the user experience. When it comes to building links, it’s easy to see that you want to increase the quantity of good links from other websites to your own, but how do you do it?
Todd and Leah Rae Getts reviews all their link building practices to share that information with their clients. The first thing they mention is that in order to get others to link to content, they need to know about it! So, how does one build those connections? How does one discover who to build connections with?
For starters, it’s always a good idea to do a competitive link analysis. There’s software available that will allow a person to see who is building links to their competitors sites. You should always select competitors that are outranking you for your desired keywords. This will provide you with a list of sites that you know you want to connect with.
It’s then time to figure out how to make a connection. This can be done through social media. Follow their page, start a conversation, flatter them. This should all be done prior to asking for a link back. To fortify your chances of obtaining a link, offer different sites something of value to their target audience. You can either host that content on your site or produce content exclusively for them that they can publish with a link back to your site. Always make it easy on yourself by considering what you would find valuable enough to link to and go from there.
The tips above are the foundation of good link building practices, but Todd and Leah Rae Getts reviews all of their interactions with different journalists who reach out to them with link building opportunities as well. For instance, consider a service like Help a Reporter Out (HARO). It’s easy to sign up for HARO and it provides journalists from around the country an opportunity to request different content. While they are often looking for an expert on a source, they will also usually provide a link in return. Be ready and willing to provide them with info you’re an expert on and it may just create an amazing link for your business.